APPROACH
無論你從哪裡開始,產品走進市場的每一步,我們陪你走。
No matter where you start — we help you get every step , from concept to market.
市場調查
Market research
市場調查在產品開發中扮演關鍵角色,不容忽視。作為開發流程的起點,它提供了關於消費者需求、產業趨勢和競爭環境的寶貴見解,這些都是設計與製造成功產品的關鍵要素。
Market research plays a pivotal role in product development and cannot be overlooked. As the starting point of the development process, it offers valuable insights into consumer needs, industry trends, and the competitive landscape—essential elements for designing and manufacturing a successful product.
設計有吸引力的產品
Design Attractive Products
具有市場吸引力的產品概念必須首先滿足消費者需求,同時具備一定的獨特性,使其能在市場眾多產品中脫穎而出。這種獨特性可以來自產品的功能、設計或定價策略等方面。最終,它還需具備開發與生產的可行性,確保成功推向市場。
A product concept with market appeal must first satisfy consumer needs while also possessing a certain uniqueness that makes it stand out among the many products in the market. This uniqueness can come from aspects such as the product’s functionality, design, or pricing strategy. Ultimately, it must also have the capability for development and production, ensuring its successful introduction to the market.
供應鏈整合
Supply Chain Integration
在這段過程中,我們與許多優秀的製造工廠合作,他們既是我們的客戶,也是供應商,共同協助我們建立台灣本地供應鏈。攜手努力,提升「台灣製造」的價值。
In this journey, we've worked with many factories that excel in manufacturing. They are both our customers and suppliers, helping us build a Taiwan-based supply chain. Together, we strive to enhance the value of "Made in Taiwan".
我們相信,真正的設計實力來自現場的驗證與經驗的累積。
We believe good design is built through experience, not assumption.
15+
5
99+
9
Years of Experience
Core Team Members
Partner Factories
Publicly Listed Clients
ABOUT
對的產品,事半功倍。
The right product makes everything easier.
晨藝從產品設計起家,熟悉如何把一個想法從無做到量產,陪著無數產品走過打樣、改版、進產線的每一步。一路以來,我們發現:許多產品其實不差,只是沒被說清楚,也沒說進人心裡。
於是我們開始做行銷。不是為了變成行銷公司,而是因為我們相信:產品先做對,行銷才省力。
我們與國立大學的師資合作,從學界角度補強市場分析,讓判斷更精準、策略更貼近產品本質。
我們聚焦三件事,陪你走對方向:
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設計對產品:從需求出發,做出能打動人心、又能穩定量產的好設計。
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說好故事:不是灑狗血,而是把產品背後的用心,說進客戶心裡。
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找對出路:協助產品進入市場,讓它不只做好,還能被選擇、被記得。
我們不是帶你衝刺的行銷公司,而是懂產品、測市場、陪你每一步走對的夥伴。
如果你準備好讓產品說話,我們就在這裡,聽你說,也一起做。
Dawn Art started with product design.
We know how to bring an idea from concept to mass production, walking alongside countless products through prototyping, revisions, and factory lines.
Along the way, we realized: many products aren’t bad — they’re just not clearly explained or emotionally communicated.
That’s why we began doing marketing.
Not to become a marketing agency, but because we believe:
When the product is done right, marketing becomes easier.
We also collaborate with professors from national universities to strengthen our market analysis — adding academic perspectives to make strategies sharper and more aligned with the product's true essence.
We focus on three things to help you move in the right direction:
Designing the right product
We start with real needs and design solutions that move people — and can be reliably produced.
Telling the right story
Not hype, not fluff — just communicating the care and intention behind your product in a way that resonates.
Finding the right path to market
We help your product not only get made, but get chosen — and remembered.
We’re not a marketing company built for short-term sprints.
We’re partners who understand products, test markets, and walk each step with you — the right way.
If you're ready to let your product speak,
we’re here to listen — and build it with you.




















Execution and Validation
從概念到現實:感官驗證與快速迭代
From Concept to Reality: Sensory Validation and Rapid Iteration
與純視覺體驗不同,產品會同時喚起五感。將概念轉化為可觸摸的原型並進行測試,是確保產品符合預期的重要一步。在進入模具生產前,我們會透過完整的設計驗證流程,高效、可控地完成風險評估與調整。我們採用 MVP(最小可行產品)思維,快速打樣、反覆修正,讓產品在前期就能聚焦核心價值,加速走向成熟。
Unlike purely visual experiences, physical products engage all five senses. Turning an idea into a tangible prototype is a crucial step to ensure it meets real-world expectations. Before committing to mold production, we follow a structured design validation process that is efficient, controlled, and risk-aware. By applying the MVP (Minimum Viable Product) approach, we enable rapid prototyping, testing, and iteration—refining each concept before scaling.
快速原型
Rapid Prototype

我們擁有CNC機械,能夠處理塑料 和金屬材料,實現快速原型製作,無需使用模具。
Equipped with CNC machines, we can process both plastic and metal materials to create rapid prototypes — without requiring molds.
外觀驗證
Appearance Verification

色彩、材質和表面處理無法完全透過螢幕和紙張傳達。因此,製作一個接近最終外觀的原型,是溝通設計意圖的重要環節。
Color, texture, and material processing (CMF) cannot be fully conveyed through screens or paper. Therefore, creating a near-final, tactile prototype is a vital step in accurately presenting the design’s intent.
小規模生產
Small-Scale Production

在市場或性能測試中,小規模生產讓我們能提供暫用模具,以確保以成本效益的方式獲得足夠數量的產品進行提案測試。
For market or performance testing, we provide temporary molds to offer a cost-effective method for producing a sufficient quantity of testable products.
3D列印
3D Printing

快速將設計轉化為實物原型,加速驗證與迭代,縮短開發週期並降低成本,提升產品開發效率和創新潛力。
Rapidly turning designs into physical prototypes speeds up testing and reduces costs, enhancing development efficiency and unleashing creative potential.
顧客旅程地圖
Customer Journey Map

深入了解用戶與產品互動的各階段,發掘需求與痛點,指導產品設計,確保設計符合用戶期望並提升整體體驗。
Gain in-depth insights into how users interact with the product at every stage. Identify pain points and needs to refine your design and elevate the overall experience.
洞察與設計思考
Insights & Design Thinking

設計思考進一步探索用戶需求與行為模式,結合洞察轉換為具體設計策略,確保產品更貼近用戶期待與市場需求。
Design thinking uncovers user needs and behaviors, turning insights into actionable strategies. This ensures the product aligns with user expectations and market demands.
Team
我們相信,每一個成功的產品,不只是設計得好,更需要一條清晰可行的路。從設計到量產,我們在製造現場學會讓創意落地。多年來,我們看見太多好產品,因為缺乏結構性的規劃與說法,錯過進入市場的機會。
這就是為什麼我們打造了一個跨領域的實戰團隊,從品牌策略、設計研發,到通路推進,每一步都為了同一個目標:讓你的好產品被更多人看見、相信、選擇。
我們重心放在三件事:產品、行銷、通路。這不是分階段,而是一條連續的實作路徑。我們陪著每個想把東西做對、做出來、做進市場的品牌,走得穩、走得遠。
We believe that every great product needs more than just good design — it needs a clear, actionable path.
Grounded in real-world manufacturing experience, we’ve seen how good ideas can fall short without structure, validation, and communication.
That’s why we built a hands-on, cross-functional team. From brand strategy to design execution and channel support, every step we take has one goal:
To help your product get seen, trusted, and chosen.
We focus on three connected pillars — Product, Marketing, and Channels — not as separate phases, but as one continuous process.
If you're ready to build something real and lasting, we're here to walk with you.
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Marc
Design Director / PM

Rice
Design Engineer

Peggy
Brand Strategist

Owen
Sales Consultant
TESTIMONIALS
OUR CLIENTS
CONTACT
讓我們一起讓好產品被看見
Let’s Work Together to Make Good Products Seen
414007台中市烏日區大同九街73號C,D辦公室
No. 73 office C,D, Datong 9th St., Wuri Dist., Taichung City 414007, Taiwan (R.O.C.)
TEL : +886-4-2336-1686
FAX : +886-4-2336-1696